Porsche Cars North America
Interaction Design Intern
As the Interaction Design Intern, I spent the 6-month-long internship working on various projects where I built upon my skills and confidence. Below are a few of the projects I worked on to help the CRM team.
Year
2022
UX Audit
As part of my responsibilities, every month I performed an expert review on 197 Porsche US dealer website schedulers. Alongside my leadership, we evaluated the interactions involved when booking a service appointment and identifying ways to optimize the process for car owners.
In the final 3 months of the internship, I took over the project and managed the audit. Measuring multiple facets such as brand compliance and usability, I made the decision whether a dealer passed or failed.
In the final 3 months of the internship, I took over the project and managed the audit. Measuring multiple facets such as brand compliance and usability, I made the decision whether a dealer passed or failed.
Key Takeaways
- Assessed 197 service schedulers to ensure they were functioning properly and adhering to the Porsche brand standards.
- Learned the responsibilities involved in the position of being a leader as I led and managed the project.
- Developed a strong understanding of the power an audit has and how it can impact an entire organization.
- Expanded skills and improved spreadsheet expertise by using the versatile features in Microsoft Excel.
Passion Report
I assisted with the design of Passion Report, an internal system dealers use to manage their reports. With access to a variety of reports, this tool is widely used to reach goals and improve overall efficiency.
When growth areas in the platform were identified, my mentor and I were responsible for finding different solutions to improve the overall experience for the dealers. Our work included, but was not limited to, redesigning information architecture, developing iconography, and implementing steps to improve copywriting.
Once a concern has been brought to our attention, the next step is to develop an action plan and discuss the roadmap. Initial discussions involve generating numerous ideas and exploring all possible solutions. After doing so, we diverge and narrow it down to a few concepts that I would then present to our stakeholders.
Presenting to the stakeholders, I communicated our plans for improvement and emphasized how the solution was in line with their priorities. I highlighted the importance of implementing the changes and how it will shape and improve the dealer's experience.
When growth areas in the platform were identified, my mentor and I were responsible for finding different solutions to improve the overall experience for the dealers. Our work included, but was not limited to, redesigning information architecture, developing iconography, and implementing steps to improve copywriting.
Once a concern has been brought to our attention, the next step is to develop an action plan and discuss the roadmap. Initial discussions involve generating numerous ideas and exploring all possible solutions. After doing so, we diverge and narrow it down to a few concepts that I would then present to our stakeholders.
Presenting to the stakeholders, I communicated our plans for improvement and emphasized how the solution was in line with their priorities. I highlighted the importance of implementing the changes and how it will shape and improve the dealer's experience.
Key Takeaways
- Gained a deep understanding of a strong framework for preparing and delivering presentations that may inspire change in the product.
- Learned to quickly set the context at the beginning of presentations to let the audience know what problem is being solved.
- Developed the ability to emphasize what is important and target the message to align with stakeholder priorities.
- Learned how to balance user needs with stakeholder requirements
Logo Design
I took the lead in designing an internal logo that would represent UX Strategy within Porsche Cars North America. With the results of strategic thinking, exploring, failing, and designing again, I delivered a logo that will be used in internal communication for my mentor and team.
The design process I used involved three stages: discovery, research, and design. This approach ensures that both the client and I are on the same page from the beginning, and creates a framework for presenting the design later.
The design process I used involved three stages: discovery, research, and design. This approach ensures that both the client and I are on the same page from the beginning, and creates a framework for presenting the design later.
What was the design process like?
Discovery
The first stage I underwent was the discovery phase where my mentor and I first met to discuss their needs for the design. During the meeting, I gained an understanding of their objectives that helped me figure out the direction I need to go in.
Research
Using the information I gathered from the discovery phase, I conducted further research to draw insights that will help later on in the design phase.
The first step I took was searching “UX Strategy” to look at how the concept can be visualized or illustrated. As I explored the imagery, I collected graphics that would later help as a foundation for the decisions made during the design phase.
Afterward, I created a mind map that helped me diverge from the word 'strategy' and explore associations. Not only would this mind map help me later when I’m brainstorming in the design phase, but it would also help me in the search for other logos in the industry when conducting a competitive analysis. This practice helped to broaden the scope and allow me to see other potential concepts.
After creating the mind map, I started exploring other logos in the industry and, as a result, put together a variety of mood boards to categorize the collection of logos I found.
The first step I took was searching “UX Strategy” to look at how the concept can be visualized or illustrated. As I explored the imagery, I collected graphics that would later help as a foundation for the decisions made during the design phase.
Afterward, I created a mind map that helped me diverge from the word 'strategy' and explore associations. Not only would this mind map help me later when I’m brainstorming in the design phase, but it would also help me in the search for other logos in the industry when conducting a competitive analysis. This practice helped to broaden the scope and allow me to see other potential concepts.
After creating the mind map, I started exploring other logos in the industry and, as a result, put together a variety of mood boards to categorize the collection of logos I found.
Design
Before digitally executing any ideas, I began brainstorming and sketching on paper.
After generating numerous ideas, I picked the strongest to translate them digitally and present to my mentor. Following the presentation, we set spent time in a feedback session where I took note of the refinements that could be made to my work and of the strengths and weaknesses. After back and forth communication, we narrowed the selection down to a singular design.
Upon refining the logo, I created a comprehensive logo package that includes both digital and print assets. This helps in quickly accessing the correct file to drag and drop.
After generating numerous ideas, I picked the strongest to translate them digitally and present to my mentor. Following the presentation, we set spent time in a feedback session where I took note of the refinements that could be made to my work and of the strengths and weaknesses. After back and forth communication, we narrowed the selection down to a singular design.
Upon refining the logo, I created a comprehensive logo package that includes both digital and print assets. This helps in quickly accessing the correct file to drag and drop.
Key Takeaways
- An internal logo design style should be appropriate for the brand. Make sure the logo reflects the brand you are creating it for and that it effectively conveys what the business is.
- Keep constant communication with the client to ensure you are addressing their needs and going in the right direction.
Digital Welcome Kit
I worked alongside the CRM team to prepare for the launch of a digital welcome kit aimed for new Porsche car owners. The goals are to onboard new customers to the company's culture and communicate the experience they should expect to receive.
My responsibility was to enhance the customers' web experience by focusing on the imagery. To provide a seamless and fast experience, I prioritized optimizing image files to reduce page load time without sacrificing quality. On top of this, I created customer-facing images to showcase the Porsche apps that are available to download.
My responsibility was to enhance the customers' web experience by focusing on the imagery. To provide a seamless and fast experience, I prioritized optimizing image files to reduce page load time without sacrificing quality. On top of this, I created customer-facing images to showcase the Porsche apps that are available to download.
Key Takeaways
- Prioritized image file optimization without sacrificing quality to reduce page load times.
- Gained an understanding of the significance of establishing a relationship with customers early on and getting them excited for what is up ahead.
- Optimizing a brand's presence on online platforms is an excellent way to reinforce again the value that the company provides after a physical product has been purchased.
